Phil Merrick FInstLM  Director

Fellow of the Institute of Leadership & Management

Mentor for Business Wales

Mentor for Sported Wales

Phil is a former senior executive with one of the biggest banks in Europe.  
He has managed complete businesses from sales through to back office operations and his senior positions include Head of Group Audit, Head of Business Banking Strategy, Head of Corporate Programme Management and Head of Asset Finance Operations.  As well as spending most of his time in Chester, London and Edinburgh he has been on assignments in Eire, France, Austria, Australia and New Zealand. Phil and his teams have reviewed the performance of different businesses and have led restructures, acquisitions, disposals, start-ups, closures and mergers.
On the sporting front Phil was a successful semi - professional footballer on the North Wales Coast and managed teams including his local club Prestatyn Town where he has recently been Chairman. Under his stewardship Prestatyn made Welsh football history by winning the Welsh Cup and reaching the Europa League 2nd qualifying round in only his second season at the helm and their first ever attempt in Europe. He has written books about the business of football and managed a golfer, who is now an Assistant PGA professional and also a current BTCC  motor racing driver, the 2013 British Formula Ford Motor Racing Champion and 2015 & 2016 Porsche Carrera Cup Champion. As a junior Phil played basketball for Wales and represented his county at cricket and athletics. Born in Leeds, he is a passionate Leeds United supporter and lives in North Wales with his wife Sian and has three daughters Gemma, Hannah and Kate.



Sian Merrick Director

Tutor     Institute of Leadership & Management

Growing up on a farm Sian helped with the family business before working extensively in the private and public sectors. She has a wealth of experience in administration, marketing, sales promotions, market research and personal coaching. As a personal employment consultant Sian worked with people from a challenging range of backgrounds, experience and capabilities successfully helping them with their careers. She encouraged and supported individuals to reach their goals through tailored workshops, open learning, and one-to-one coaching and enjoyed helping clients develop and realise their potential.
As well as offering life and career coaching using the ●peoplemad principles  Sian is primarily involved in the promotion and marketing side of the business as well as helping with the planning, preparation and delivery of events and workshops.
Sian has lived and worked in North Wales all her life. She is married to Phil and likes to spend as much time as possible with their three daughters; family plays a strong role in Sian's life and they share many interests. Sian likes horses, keeping fit, good food, wine and travel and enjoys her many trips to the Millennium Stadium to watch her beloved Wales play rugby.


Our philosophy

No matter how self motivated you are, you will be more successful if you have the right support team around you to help, advise, coach and encourage. A Leadership Coach is an essential part of that team. We can all be leaders. You don't have to be in charge of someone to display leadership qualities.  

At Peoplemad we combine coaching and mentoring to provide a hands on approach to helping people achieve success - supporting them every step of their journey.  

Our style

We believe that to get the best out of somebody they have to feel good about themselves. We build an environment that creates ambition and encourages continual improvement. Successful people are passionate about improving performance; we provide them with a formula to succeed and the tools to make it happen. Importantly we support and guide them through the process. One methodology across all your teams . 

Nurture. Support. Encourage. Guide. 


'I genuinely believe in the Peoplemad Success Model. If you are serious about improving performance then start here. Everything you need in one model.'

Kevin Gillet - Managing Director Insure Your Health Ltd.